Outline

Presentation Outline: The New Imax

1. Introduction (1-2 slides)
 * introduce group
 * movie trailer or something to grab attention

2. Imax Company Profile (~4 slides) Meghan
 * What is the company
 * Brief overview of company history (briefly mention distinction between old and new model, and how this presentation will focus on the new model - post 2003)
 * Success in the local market (initial failure, today a great international success... this presentation will look at why?)
 * chart of share prices...

3. The Old Business Model (~4 slides) Juliana
 * licensing their theatre systems (museums, science centers, etc)
 * different technologies - omnidome, rides, etc...
 * educational products - Imax had to produce it's own content
 * limited international expansion - more about this?
 * high costs, small revenues
 * pictures of some theatres

4. The New Business Model (~6 slides) Steffen
 * Commercial Content
 * Digital Projection System
 * Joint Ventures instead of licensing
 * Hollywood support
 * 3-D
 * Expanding network of Imax "premium' theatres

5. Why go global? (1-2 slides) Steffen
 * market penetration - needs to expand internationally
 * increasing importance of foreign box office sales
 * opportunity to set itself as a standard for 3-D and premium experience

6. How does the firm go global? (~15 slides)
 * Global strategy
 * Joint ventures vs licensing
 * Case studies - talk about the country/industry, details of entry (jv or license), theatre details...
 * USA - first joint ventures - Steffen
 * Asia: China, Hong Kong, (building relationship 12 yrs before) - Meghan
 * Asia: Japan, Taiwan, Korea... Steffen
 * Europe: UK, Germany, France... Juliana
 * Non-joint venture countries... russia, ukraine, brazil? Juliana

Joint Ventures: USA, Australia, Japan, Korea, Austria... PLEASE UPDATE THIS LIST EVERYONE! THANKS Licensees: China, Taiwan, Russia, India, Brazil...

7. Evaluation (~3 slides)
 * success/failure of new model and international expansion
 * use Avatar as an example
 * criticism of "scaled-down" imax - imax response - surveys

8. Future perspectives? (~3 slides)
 * Will Imax be able to sustain it's current success?
 * Increased competition/copycats
 * New opportunities - 3D TV